Black Friday Reimagined: Celebrating Black Excellence and Heritage with The Taliaferro

Uncover the True History of Black Friday with The Taliaferro

As we approach the busiest shopping season of the year, it’s worth pausing to reflect on the history behind the term "Black Friday." At The Taliaferro, we believe that true excellence is about more than the products we offer; it’s about uncovering the stories and legacies that shape our shared culture.

The Origins of Black Friday

The term "Black Friday" originated in Philadelphia during the 1950s and 1960s. Philadelphia police used it to describe the chaotic scene that followed Thanksgiving Day, as hordes of shoppers and tourists crowded downtown streets ahead of the Army-Navy football game held on Saturday. The term initially had a negative connotation, as police officers and retailers alike associated it with traffic jams, shoplifting, and overwhelmed businesses. Source - History

In the 1980s, retailers across the U.S. rebranded the term to emphasize profitability. They linked "Black Friday" to the idea of moving from operating "in the red" (loss) to "in the black" (profit). This rebranding cemented Black Friday’s place in popular culture as the unofficial start of the holiday shopping season. Source - Encyclopaedia Britannica

Celebrating Black Excellence Through Fragrance

While the history of Black Friday has no direct ties to the African American community, The Taliaferro is committed to honoring the rich cultural heritage and resilience of Black Americans. We do this through curated fragrances that tell powerful stories of excellence, artistry, and perseverance.

Our "#Juneteenth Collection" celebrates the enduring spirit of freedom, featuring scents like "Reparations," with its sparkling floral notes, and "Victory," a vibrant citrus fragrance that radiates energy and optimism. Similarly, the "Black Excellence Collection" pays homage to icons like Cicely Tyson, blending bright, warm, and elegant notes that reflect her legacy of steadfastness, poise and purpose.

Why Reflection Matters

Black Friday has become a symbol of consumerism, but at The Taliaferro, we see it as an opportunity to reflect on the broader stories that define our culture. As you navigate the shopping season, we invite you to celebrate the stories and accomplishments that inspire resilience and creativity.

Explore The Taliaferro

Whether you’re a seasoned fragrance collector or seeking a meaningful gift, The Taliaferro offers a range of perfumes that celebrate individuality and shared history. Join us in creating a more equitable, fragrant future—one story at a time.

Discover Our Collections

Visit our site to explore our collections and learn more about how each fragrance tells a story of resilience, creativity, and cultural excellence.

By honoring the past and embracing the present, we can create a future where true excellence and inclusion take center stage. Together, let’s uncover the stories that shape our world.